Gen AI
Self-initiated work that treats generative imagery as a source material for branding and editorial use. Using the tools with purpose and developing a visual language that feels considered, distinctive and crafted.
Roam.
The outdoor brand sequence takes the same approach into motion. Working with Kling inside Weavy, my brief was to produce a small set of short clips with the quality and restraint of documentary landscape film, think overcast light, layered depth, slow naturalistic movement. As an alternative to stock footage for luxury, outdoors and lifestyle brand contexts. Each video asset was developed through iterative prompting, careful camera and lens direction and tight direction across multiple generations. These were then graded and edited to sit within a cohesive sequence.
The outdoor brand sequence takes the same approach into motion. Working with Kling inside Weavy, my brief was to produce a small set of short clips with the quality and restraint of documentary landscape film, think overcast light, layered depth, slow naturalistic movement. As an alternative to stock footage for luxury, outdoors and lifestyle brand contexts. Each video asset was developed through iterative prompting, careful camera and lens direction and tight direction across multiple generations. These were then graded and edited to sit within a cohesive sequence.
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Flora.
The series began as a study in translating four distinct visual traditions of Edwardian botanical illustration, woven textile craft, English greenhouse photography and contemporary editorial still-life, into a single, coherent body of imagery. Across several many images the goal was to develop a consistent visual world. A recognisable language of texture, colour and form that could be carried across a brand identity, a campaign, or a sequence of motion assets.
The series began as a study in translating four distinct visual traditions of Edwardian botanical illustration, woven textile craft, English greenhouse photography and contemporary editorial still-life, into a single, coherent body of imagery. Across several many images the goal was to develop a consistent visual world. A recognisable language of texture, colour and form that could be carried across a brand identity, a campaign, or a sequence of motion assets.